Authentic Studios: a new approach to content creation in Hollywood
12 july 2024 в 02:37
Hollywood is a powerful machine that can be somewhat resistant to change. For example, its approach to creating content has remained largely the same for decades. Findlay Brown from Authentic Studios has taken a unique approach, different from the traditional Hollywood script.
Brown’s career in the entertainment world began in independent Canadian cinema. He now produces high-budget premium content on various platforms and genres with the Authentic Studios team, which is revolutionizing the Hollywood content machine with its new approach to programming.
For decades, Hollywood has relied on content based on existing intellectual property, but in recent years this trend has taken over box office revenues. The process is generally the same: intellectual property owners must license their intellectual property, such as books, comics, video games, real-life stories, or fictional characters, to studios or production companies for adaptation into films and TV shows. Breaking this trend, in 2023 Authentic, the world’s largest sports and entertainment licensing company, launched Authentic Studios, an in-house production company led by industry professionals such as Brown. Since then, the studio has been releasing premium content based on its extensive intellectual property portfolio.
«As a former college athlete and award-winning producer, I’ve been told that I have a rare combination of skills that truly support what Authentic Studios is trying to do», - says Brown. «We take an incredible amount of intellectual property owned by Authentic and turn it into great stories that, in our view, will resonate with the audience».
Some releases from Authentic Studios are already causing excitement, including the award-winning PGA and chart-topping Netflix documentary series «Beckham», - the live Christmas special in Graceland on NBC, and the Netflix animated series «Agent Elvis». Upcoming projects, such as The Iverson Way on Amazon Prime Video, The Greatest, a drama series based on the life and career of Muhammad Ali for Amazon Prime Video, and the documentary series on college sports The Money Game, also for a streaming service, will continue this momentum.
Authentic Studios includes four labels: Jersey Legends Shaquille O’Neal, Studio 99 David Beckham, Sports Illustrated Studios, and Authentic Productions. Despite being part of a global giant with a turnover of $ 30 billion, its team is surprisingly small, just seven people, including Brown. In its first year of operation, in a historically bad period for the industry, when it struggled against the first WGA/SAG double strike in six decades, the studio sold nine productions, which is a wild success by the standards of any production company.
A graduate of the prestigious American Film Institute production program, Brown has achieved several milestones in his career. From producing The Flexed Arm Hang on a tiny budget to his film «Caroline» being nominated for a BAFTA award (which Brown hopes to win), his passion for filmmaking is evident in these iconic projects. He also got his hands on a new format project for Authentic Studios, which he created.
«The unique combination of production experience, business acumen, and deep knowledge of sports makes Brown a valuable member of the studio team», - says Matthew Gross, vice president of Authentic Studios. «We are really lucky that he joined us at the right time»
Brown’s career in the entertainment world began in independent Canadian cinema. He now produces high-budget premium content on various platforms and genres with the Authentic Studios team, which is revolutionizing the Hollywood content machine with its new approach to programming.
For decades, Hollywood has relied on content based on existing intellectual property, but in recent years this trend has taken over box office revenues. The process is generally the same: intellectual property owners must license their intellectual property, such as books, comics, video games, real-life stories, or fictional characters, to studios or production companies for adaptation into films and TV shows. Breaking this trend, in 2023 Authentic, the world’s largest sports and entertainment licensing company, launched Authentic Studios, an in-house production company led by industry professionals such as Brown. Since then, the studio has been releasing premium content based on its extensive intellectual property portfolio.
«As a former college athlete and award-winning producer, I’ve been told that I have a rare combination of skills that truly support what Authentic Studios is trying to do», - says Brown. «We take an incredible amount of intellectual property owned by Authentic and turn it into great stories that, in our view, will resonate with the audience».
Some releases from Authentic Studios are already causing excitement, including the award-winning PGA and chart-topping Netflix documentary series «Beckham», - the live Christmas special in Graceland on NBC, and the Netflix animated series «Agent Elvis». Upcoming projects, such as The Iverson Way on Amazon Prime Video, The Greatest, a drama series based on the life and career of Muhammad Ali for Amazon Prime Video, and the documentary series on college sports The Money Game, also for a streaming service, will continue this momentum.
Authentic Studios includes four labels: Jersey Legends Shaquille O’Neal, Studio 99 David Beckham, Sports Illustrated Studios, and Authentic Productions. Despite being part of a global giant with a turnover of $ 30 billion, its team is surprisingly small, just seven people, including Brown. In its first year of operation, in a historically bad period for the industry, when it struggled against the first WGA/SAG double strike in six decades, the studio sold nine productions, which is a wild success by the standards of any production company.
A graduate of the prestigious American Film Institute production program, Brown has achieved several milestones in his career. From producing The Flexed Arm Hang on a tiny budget to his film «Caroline» being nominated for a BAFTA award (which Brown hopes to win), his passion for filmmaking is evident in these iconic projects. He also got his hands on a new format project for Authentic Studios, which he created.
«The unique combination of production experience, business acumen, and deep knowledge of sports makes Brown a valuable member of the studio team», - says Matthew Gross, vice president of Authentic Studios. «We are really lucky that he joined us at the right time»
© Artemenko Olga
