Chipotle is not closing: the truth about rumors of closure in 2025
26 march 2025 в 17:37
Chipotle has become the subject of a viral online rumor claiming that the restaurant chain is closing this year. On March 20, 2025, Unión Rayo published an article stating that Chipotle is closing, citing the closure of its subsidiary Farmesa Fresh Eatery, in which the company had invested back in 2023. So, does this mean Chipotle is closing?
In the article published by Unión Rayo, the closure of Farmesa Fresh Eatery was explained by its lack of popularity compared to Chipotle.
«Despite the innovative concept of healthy eating, many did not realize that Farmesa belonged to Chipotle, as the latter is associated with high-calorie food, not salads», - one excerpt from the article read. «Perhaps the marketing department did not play its cards right in this regard. On the other hand, Farmesa only operated in California (expecting, of course, to expand to other states), but the competition was much greater, as companies like Sweetgreen and Cava already dominated this sector».
Find out what Chipotle said in response to the rumors of closure below.
— Chipotle (@ChipotleTweets) March 25, 2025
No, Chipotle has not gone bankrupt. Company representative Erin Wolford denied this report in a statement obtained by USA Today, which stated: «False information stemmed from an inaccurate online article confusing Chipotle with a project it was testing in 2023. The story has been corrected».
No, Chipotle is not closing. The network representative dismissed the rumor, calling it «false», - and noted that the original report published by Unión Rayo «has been corrected». According to USA Today, Chipotle reached out to Unión Rayo and received an apology for the «false article».
While Chipotle is definitely not closing, rumors of business closures have recently become an unfortunate norm. Recently, retail stores JoAnn Fabrics and Forever 21 closed their stores across the United States.
Forever 21 filed for bankruptcy for the second time this year. In 2019, the fashion retailer first announced bankruptcy, but managed to stay afloat temporarily until the beginning of 2025
In the article published by Unión Rayo, the closure of Farmesa Fresh Eatery was explained by its lack of popularity compared to Chipotle.
«Despite the innovative concept of healthy eating, many did not realize that Farmesa belonged to Chipotle, as the latter is associated with high-calorie food, not salads», - one excerpt from the article read. «Perhaps the marketing department did not play its cards right in this regard. On the other hand, Farmesa only operated in California (expecting, of course, to expand to other states), but the competition was much greater, as companies like Sweetgreen and Cava already dominated this sector».
Find out what Chipotle said in response to the rumors of closure below.
— Chipotle (@ChipotleTweets) March 25, 2025
No, Chipotle has not gone bankrupt. Company representative Erin Wolford denied this report in a statement obtained by USA Today, which stated: «False information stemmed from an inaccurate online article confusing Chipotle with a project it was testing in 2023. The story has been corrected».
No, Chipotle is not closing. The network representative dismissed the rumor, calling it «false», - and noted that the original report published by Unión Rayo «has been corrected». According to USA Today, Chipotle reached out to Unión Rayo and received an apology for the «false article».
While Chipotle is definitely not closing, rumors of business closures have recently become an unfortunate norm. Recently, retail stores JoAnn Fabrics and Forever 21 closed their stores across the United States.
Forever 21 filed for bankruptcy for the second time this year. In 2019, the fashion retailer first announced bankruptcy, but managed to stay afloat temporarily until the beginning of 2025
© Kolganov Andrey
