Hailey Bieber increased her wealth after selling Rhode Beauty
29 may 2025 в 21:13
Hailey Bieber is not only known for her modeling career or marriage to Justin Bieber — she has also made a name for herself in the beauty world. Since launching Rhode in 2022, the 28-year-old woman has turned the skincare brand into a major success. After selling a large stake in the company in a billion-dollar deal, her net income has rapidly increased.
«When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing for me is to continue spreading Rhode in wider spaces, places, and faces around the world», - Hailey wrote on Instagram on May 28, 2025. «So today I am incredibly happy and proud to announce that we are partnering with e.l.f. Beauty as we move on to the next chapter in the world of Rhode».
Learn more about how she became rich and much more below.
Hailey’s path to financial success began with her modeling career, where she worked with brands like Guess, Ralph Lauren, and Tommy Hilfiger. Later, she expanded her portfolio through brand endorsements and collaborations. In 2022, she launched her skincare brand, Rhode, which quickly became popular among Generation Z consumers.
As of May 2025, Hailey’s net worth is estimated at around $ 300 million, according to Celebrity Net Worth.
Justin’s net worth in 2025 is estimated between $ 200 million and $ 300 million, according to multiple sources.
Rhode Beauty was acquired by e.l.f. Beauty in May 2025 for a total deal value of up to $ 1 billion. The acquisition consisted of $ 600 million in cash, $ 200 million in e.l.f. stock, and an additional $ 200 million depending on performance over three years. At the time of the sale, Rhode had reached $ 212 million in net sales for the year ending March 31, 2025.
Hailey, who is the brand’s chief creative director and innovation leader, retains a 51% ownership stake in Rhode, which could potentially bring her over $ 500 million before taxes.
In her social media post, she wrote: «I found a like-minded disruptor with a vision to be a different kind of company, one that believes in big ideas and innovations just like me, and will help us continue to grow the brand. I feel energized, excited, and more ready than ever to take on an even bigger role as chief creative director and innovation leader of Rhode, as well as a strategic advisor to e.l.f. Beauty»
«When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing for me is to continue spreading Rhode in wider spaces, places, and faces around the world», - Hailey wrote on Instagram on May 28, 2025. «So today I am incredibly happy and proud to announce that we are partnering with e.l.f. Beauty as we move on to the next chapter in the world of Rhode».
Learn more about how she became rich and much more below.
Hailey’s path to financial success began with her modeling career, where she worked with brands like Guess, Ralph Lauren, and Tommy Hilfiger. Later, she expanded her portfolio through brand endorsements and collaborations. In 2022, she launched her skincare brand, Rhode, which quickly became popular among Generation Z consumers.
As of May 2025, Hailey’s net worth is estimated at around $ 300 million, according to Celebrity Net Worth.
Justin’s net worth in 2025 is estimated between $ 200 million and $ 300 million, according to multiple sources.
Rhode Beauty was acquired by e.l.f. Beauty in May 2025 for a total deal value of up to $ 1 billion. The acquisition consisted of $ 600 million in cash, $ 200 million in e.l.f. stock, and an additional $ 200 million depending on performance over three years. At the time of the sale, Rhode had reached $ 212 million in net sales for the year ending March 31, 2025.
Hailey, who is the brand’s chief creative director and innovation leader, retains a 51% ownership stake in Rhode, which could potentially bring her over $ 500 million before taxes.
In her social media post, she wrote: «I found a like-minded disruptor with a vision to be a different kind of company, one that believes in big ideas and innovations just like me, and will help us continue to grow the brand. I feel energized, excited, and more ready than ever to take on an even bigger role as chief creative director and innovation leader of Rhode, as well as a strategic advisor to e.l.f. Beauty»
© Smirnova Olga
