How much did American Eagle earn from advertising with Sydney Sweeney?
5 august 2025 в 19:37
It is impossible not to know about the recent American Eagle jeans advertisement featuring Sydney Sweeney. If you don’t live under a rock, then the latest jeans campaign has caused a lot of controversy on social media. The slogan «Sydney Sweeney has great jeans» sparked an online storm as left and right commentators argued about the message and appearance of the campaign. But now, as American Eagle’s stocks have risen, people are asking another question: how much money did the company make from the advertisement?
Here, Hollywood Life breaks down what we already know about American Eagle’s stocks and advertising revenue.
The campaign «Sydney Sweeney has great jeans» sparked outrage due to the play on words «jeans» instead of «genes». People accused American Eagle of racism for using a white, blonde actress with blue eyes to glorify a white person with superior genes. Others accused AE of sexualizing Sydney in the advertisement, as she is shown dressing and leaning over a car hood in a somewhat seductive manner.
However, right-wing commentators defended the AE campaign and criticized left-wing critics for attempting to promote «enlightenment».
A few days after the release of the advertisement with Sydney, American Eagle released a statement defending the campaign. The statement reads: «'Sydney Sweeney has great jeans' has always been about jeans. Her jeans. Her story. We will continue to celebrate how everyone wears their AE jeans with confidence, in their own way. Great jeans look good on everyone».
Several sources reported that American Eagle’s stocks rose by 20 percent after Donald Trump praised the campaign, but it is unclear how much AE earned from the «Great Jeans» campaign with Sydney.
However, according to CNBC, AE financially showed poor results in 2025. By May of this year, sales had fallen by 3 percent, and AE’s stocks had dropped by 21 percent. The publication reported that AE’s operating income for the second quarter of 2025 was expected to be in the range of 40 to 45 million dollars.
No, Sydney has not yet publicly responded to the criticism surrounding the American Eagle advertisement.
The exact amount of Sydney’s fee for her campaign with American Eagle is currently unknown, but the actress has recently collaborated with several companies on various products, such as soap with her actual bathwater.
As a well-known actress, Sydney has climbed the Hollywood career ladder. By starring in and producing several films, her net worth increased to $ 40 million by 2025, according to Celebrity Net Worth
Here, Hollywood Life breaks down what we already know about American Eagle’s stocks and advertising revenue.
The campaign «Sydney Sweeney has great jeans» sparked outrage due to the play on words «jeans» instead of «genes». People accused American Eagle of racism for using a white, blonde actress with blue eyes to glorify a white person with superior genes. Others accused AE of sexualizing Sydney in the advertisement, as she is shown dressing and leaning over a car hood in a somewhat seductive manner.
However, right-wing commentators defended the AE campaign and criticized left-wing critics for attempting to promote «enlightenment».
A few days after the release of the advertisement with Sydney, American Eagle released a statement defending the campaign. The statement reads: «'Sydney Sweeney has great jeans' has always been about jeans. Her jeans. Her story. We will continue to celebrate how everyone wears their AE jeans with confidence, in their own way. Great jeans look good on everyone».
Several sources reported that American Eagle’s stocks rose by 20 percent after Donald Trump praised the campaign, but it is unclear how much AE earned from the «Great Jeans» campaign with Sydney.
However, according to CNBC, AE financially showed poor results in 2025. By May of this year, sales had fallen by 3 percent, and AE’s stocks had dropped by 21 percent. The publication reported that AE’s operating income for the second quarter of 2025 was expected to be in the range of 40 to 45 million dollars.
No, Sydney has not yet publicly responded to the criticism surrounding the American Eagle advertisement.
The exact amount of Sydney’s fee for her campaign with American Eagle is currently unknown, but the actress has recently collaborated with several companies on various products, such as soap with her actual bathwater.
As a well-known actress, Sydney has climbed the Hollywood career ladder. By starring in and producing several films, her net worth increased to $ 40 million by 2025, according to Celebrity Net Worth
© Kolganov Andrey
