The new beauty brand Freewill is revolutionizing hair care
1 august 2024 в 20:50
The new beauty brand Freewill is revolutionizing hair care and is launching in collaboration with the retail store Sally Beauty, specializing in professional hair products. Freewill embraces a concept that has long been present in the beauty world, but many consumers are not familiar with it: «hair cycling».
Why should you include hair cycling in your daily hair care routine? And, more importantly, what is it? Below, you will learn all about the necessary routine, why it is important, and how it will improve your straight, curly, or wavy locks.
Believe it or not, stylists and other experts have incorporated hair cycling into their routine. And the best part for consumers looking to style their hair is that the concept is not complicated at all! Hair cycling is simply changing your hair care products on a regular basis, that is, «cycling» through them.
Although the concept has resurfaced on TikTok and become a trend, it is easy for anyone to master! And now, with the launch of Freewill approaching, more consumers will be able to style their hair in no time.
If you are used to using a lot of hair care products — shampoo, conditioner, hair spray, gel, etc. — many experts recommend giving your hair a break from aggressive ingredients. Start by using only shampoo and conditioner for one to two weeks and see how your hair feels. (Is it dry? Is it soft? Is there more volume?) Depending on how many days a week you use shampoo and conditioner, you may see a change in the appearance and condition of your hair.
Then, you can try incorporating a scalp procedure. Your scalp may become dry and flaky if you use a lot of hair care products, so pay attention to the skin under your hair by exfoliating. Now that you have reached this stage, make sure to stick to a regular washing and exfoliating schedule. Try to moisturize your scalp at least once a week between washing and conditioning.
Once you get used to your new weekly hair care routine, don’t be afraid to try different products. Trial and error is part of beauty!
So now that you know how to join the hair cycling trend, how does it help your hair in the long run?
Many stylists and beauty experts have spoken about this. Cynthia Alvarez — who has styled hair for celebrities such as actress Auli’i Cravalho, Saturday Night Live star Ego Nwodim, and many others — once explained: «Changing different products in your routine helps prevent product buildup, addresses different needs such as dryness or breakage, and works to nourish your scalp and hair follicles».
Stylist colleague Helen Rivy also acknowledged the benefits of hair cycling. As reported by Women’s Health, she explained that a hair care regimen «gives your hair a break from constant use of silicones» and sulfates, which are often used in various hair care products. These ingredients can «accumulate on the scalp and hair follicles, making them more prone to irritation», - she added
Why should you include hair cycling in your daily hair care routine? And, more importantly, what is it? Below, you will learn all about the necessary routine, why it is important, and how it will improve your straight, curly, or wavy locks.
Believe it or not, stylists and other experts have incorporated hair cycling into their routine. And the best part for consumers looking to style their hair is that the concept is not complicated at all! Hair cycling is simply changing your hair care products on a regular basis, that is, «cycling» through them.
Although the concept has resurfaced on TikTok and become a trend, it is easy for anyone to master! And now, with the launch of Freewill approaching, more consumers will be able to style their hair in no time.
If you are used to using a lot of hair care products — shampoo, conditioner, hair spray, gel, etc. — many experts recommend giving your hair a break from aggressive ingredients. Start by using only shampoo and conditioner for one to two weeks and see how your hair feels. (Is it dry? Is it soft? Is there more volume?) Depending on how many days a week you use shampoo and conditioner, you may see a change in the appearance and condition of your hair.
Then, you can try incorporating a scalp procedure. Your scalp may become dry and flaky if you use a lot of hair care products, so pay attention to the skin under your hair by exfoliating. Now that you have reached this stage, make sure to stick to a regular washing and exfoliating schedule. Try to moisturize your scalp at least once a week between washing and conditioning.
Once you get used to your new weekly hair care routine, don’t be afraid to try different products. Trial and error is part of beauty!
So now that you know how to join the hair cycling trend, how does it help your hair in the long run?
Many stylists and beauty experts have spoken about this. Cynthia Alvarez — who has styled hair for celebrities such as actress Auli’i Cravalho, Saturday Night Live star Ego Nwodim, and many others — once explained: «Changing different products in your routine helps prevent product buildup, addresses different needs such as dryness or breakage, and works to nourish your scalp and hair follicles».
Stylist colleague Helen Rivy also acknowledged the benefits of hair cycling. As reported by Women’s Health, she explained that a hair care regimen «gives your hair a break from constant use of silicones» and sulfates, which are often used in various hair care products. These ingredients can «accumulate on the scalp and hair follicles, making them more prone to irritation», - she added
© Smirnova Olga
