The translation of the text is: «A new approach to aesthetic surgery: restoration and naturalness»
11 december 2025 в 22:37
For many years, the beauty industry has promoted one main idea: to fight aging at any cost and to hide all signs that time has ever touched you. However, today’s most discerning patients are asking a different question: how can I regain my sense of «self»?
The answer can be found in La Jolla, California, where double board-certified plastic surgeon Dr. Steven Roy Cohen has built his practice on a philosophy that goes beyond traditional «anti-aging» and moves toward something much more complex: restoration, longevity, and biological renewal.
«My goal is not to erase time», - says Dr. Cohen. «I want to help people age beautifully with authenticity and vitality».
For over three decades, Dr. Cohen has been pushing the boundaries of regenerative aesthetics. His expertise in craniofacial surgery, combined with an artistic eye, allows him to find the intersection of art, science, and creativity. This gives him a unique perspective to see the human face not as a surface to be perfected, but as a living structure to be understood.
Dr. Cohen has not always worked in aesthetics. Early in his career, he specialized in craniofacial reconstruction, performing life-changing surgeries on children with facial anomalies. Those years taught him what most cosmetic surgeons never learn: that beauty and healing are inseparable pursuits.
This philosophy has become the foundation of his work today. At FACES+, his approach goes beyond the surface. Using regenerative methods such as fat grafting enriched with stem cells processed through the Lipocube system he co-developed, Dr. Cohen works with the body’s natural ability to self-repair. The goal is not to strive for perfection or freeze time, but to restore the vitality that naturally defines a youthful face: healthy skin, natural contours, and a look that feels like you.
Every treatment begins with a conversation, often accompanied by a sketch. Using digital visualization and 3D facial design, Dr. Cohen tailors each plan to preserve what makes each person unique.
«Every face tells a story», - he says. «My job is to restore its harmony, not to rewrite it».
In addition to his clinical practice, Dr. Cohen is a clinical professor of plastic surgery at the University of California, San Diego, sharing his knowledge with a new generation of surgeons. He has authored over 170 scientific publications, edited several textbooks, and holds multiple patents related to regenerative methods.
Despite his recognition, he remains deeply connected to the scientific mission that drives him. Diagnosed with dyslexia at a young age, Dr. Cohen learned to approach problems from unconventional angles, turning what could have been a barrier into a life advantage. His inventive thinking has led to the creation of patented devices and new procedures that have transformed both reconstructive and aesthetic surgery.
Dr. Cohen’s philosophy challenges the very foundation of modern beauty. «Aging is not a disease to be treated», - he often explains. «It's a process to be guided». His integration of fat grafting enriched with stem cells, exosomes, and biological scaffolds aims to help tissues restore themselves and extend results beyond the surface. The goal is for patients not only to look rejuvenated but also to experience measurable improvements in skin quality and healing processes.
FACES+ has become synonymous with the concept of regenerative plastic surgery, offering a space where medical science meets artistic precision. From the design of the clinic to the behavior of his team, every detail reflects Dr. Cohen’s belief that confidence and naturalness can coexist with innovation.
With the advancement of regenerative medicine, Dr. Cohen is already exploring how research in cellular rejuvenation and longevity can come together to support not only beauty but also biological youth. His ongoing research in tissue engineering and exosome therapies hints at a future where surgery, science, and self-renewal merge into one
The answer can be found in La Jolla, California, where double board-certified plastic surgeon Dr. Steven Roy Cohen has built his practice on a philosophy that goes beyond traditional «anti-aging» and moves toward something much more complex: restoration, longevity, and biological renewal.
«My goal is not to erase time», - says Dr. Cohen. «I want to help people age beautifully with authenticity and vitality».
For over three decades, Dr. Cohen has been pushing the boundaries of regenerative aesthetics. His expertise in craniofacial surgery, combined with an artistic eye, allows him to find the intersection of art, science, and creativity. This gives him a unique perspective to see the human face not as a surface to be perfected, but as a living structure to be understood.
Dr. Cohen has not always worked in aesthetics. Early in his career, he specialized in craniofacial reconstruction, performing life-changing surgeries on children with facial anomalies. Those years taught him what most cosmetic surgeons never learn: that beauty and healing are inseparable pursuits.
This philosophy has become the foundation of his work today. At FACES+, his approach goes beyond the surface. Using regenerative methods such as fat grafting enriched with stem cells processed through the Lipocube system he co-developed, Dr. Cohen works with the body’s natural ability to self-repair. The goal is not to strive for perfection or freeze time, but to restore the vitality that naturally defines a youthful face: healthy skin, natural contours, and a look that feels like you.
Every treatment begins with a conversation, often accompanied by a sketch. Using digital visualization and 3D facial design, Dr. Cohen tailors each plan to preserve what makes each person unique.
«Every face tells a story», - he says. «My job is to restore its harmony, not to rewrite it».
In addition to his clinical practice, Dr. Cohen is a clinical professor of plastic surgery at the University of California, San Diego, sharing his knowledge with a new generation of surgeons. He has authored over 170 scientific publications, edited several textbooks, and holds multiple patents related to regenerative methods.
Despite his recognition, he remains deeply connected to the scientific mission that drives him. Diagnosed with dyslexia at a young age, Dr. Cohen learned to approach problems from unconventional angles, turning what could have been a barrier into a life advantage. His inventive thinking has led to the creation of patented devices and new procedures that have transformed both reconstructive and aesthetic surgery.
Dr. Cohen’s philosophy challenges the very foundation of modern beauty. «Aging is not a disease to be treated», - he often explains. «It's a process to be guided». His integration of fat grafting enriched with stem cells, exosomes, and biological scaffolds aims to help tissues restore themselves and extend results beyond the surface. The goal is for patients not only to look rejuvenated but also to experience measurable improvements in skin quality and healing processes.
FACES+ has become synonymous with the concept of regenerative plastic surgery, offering a space where medical science meets artistic precision. From the design of the clinic to the behavior of his team, every detail reflects Dr. Cohen’s belief that confidence and naturalness can coexist with innovation.
With the advancement of regenerative medicine, Dr. Cohen is already exploring how research in cellular rejuvenation and longevity can come together to support not only beauty but also biological youth. His ongoing research in tissue engineering and exosome therapies hints at a future where surgery, science, and self-renewal merge into one
© Zhinobaeva Margarita
