Shoppers discuss Aldi product duplicates on social media
27 october 2026 в 10:13
According to information from Us Weekly, there has been a recent increase in the popularity of store-brand alternatives, particularly in the Aldi chain. These products, known as «grocery dupes», - allow families to save on purchases without giving up their favorite snacks.
Store-brand alternatives are items that shoppers compare to well-known brands in terms of taste, appearance, and ingredients. They can be found in various categories, including cookies, candies, chips, and frozen meals. Many of them are private label products; however, not all items offered under a store’s own brand are equivalents to well-known national snacks.
Among the popular alternatives at Aldi is Benton’s Original Chocolate Sandwich Creme Cookies, which is often compared to Oreo. In one blind taste test conducted by Simply Recipes, differences between the two products were noted, but the reviewer ultimately preferred the original Oreo. The list of alternatives also mentions Clancy’s Original Potato Chips as an alternative to Lay’s and Choceur Peanut Butter Cups, which can replace Reese’s.
Discussions about product replacements are actively taking place on social media and online groups, where parents share their impressions and results from blind taste tests. For example, on Reddit, users compare private label chips, cookies, and candies with well-known brands.
According to a report from the Private Label Manufacturers Association, sales of private label products in the U.S. reached a record $ 282.8 billion in 2025, indicating a growing interest among consumers in such products. While this is not necessarily linked to a replacement culture, it suggests that more people are willing to try new items that differ from familiar brands.
Store-brand alternatives are items that shoppers compare to well-known brands in terms of taste, appearance, and ingredients. They can be found in various categories, including cookies, candies, chips, and frozen meals. Many of them are private label products; however, not all items offered under a store’s own brand are equivalents to well-known national snacks.
Among the popular alternatives at Aldi is Benton’s Original Chocolate Sandwich Creme Cookies, which is often compared to Oreo. In one blind taste test conducted by Simply Recipes, differences between the two products were noted, but the reviewer ultimately preferred the original Oreo. The list of alternatives also mentions Clancy’s Original Potato Chips as an alternative to Lay’s and Choceur Peanut Butter Cups, which can replace Reese’s.
Discussions about product replacements are actively taking place on social media and online groups, where parents share their impressions and results from blind taste tests. For example, on Reddit, users compare private label chips, cookies, and candies with well-known brands.
According to a report from the Private Label Manufacturers Association, sales of private label products in the U.S. reached a record $ 282.8 billion in 2025, indicating a growing interest among consumers in such products. While this is not necessarily linked to a replacement culture, it suggests that more people are willing to try new items that differ from familiar brands.
© Zhinobaeva Margarita
