Sydney Sweeney’s reaction to criticism: what will she say about the scandalous advertisement?
3 august 2025 в 18:13
Sydney Sweeney recently appeared in the American Eagle campaign titled «Sydney Sweeney has great jeans», - and the internet literally exploded. Launched in July 2025, the campaign featured the 27-year-old actress promoting a new line of jeans, and divided social media on issues of race and beauty standards. Now that American Eagle has spoken out about the debates, did Sydney do the same?
Below is an update on Sydney’s reaction to the criticism.
There are several reasons why the «Sydney Sweeney has great jeans» ad sparked outrage on social media. People accused American Eagle of glamorizing racist rhetoric, using the term «great genes» instead of «great jeans». Since Sydney is a fair-skinned blonde, critics claimed that the ad preferred the image of a fair-skinned woman with blue eyes and blonde hair, rather than a woman of color.
Others condemned AE for sexualizing the actress in their campaign. Sydney is seen in various videos, wearing the advertised jeans and leaning against a car hood, with the camera focused on her figure.
Many commentators on social media threatened to never buy from AE again, but others defended the brand, condemning critics for turning the campaign into a controversy. Conservative media personalities also criticized the «radical left» for politicizing the ad.
At the time of publication, Sydney had not publicly addressed the extensive criticism she received for participating in the American Eagle campaign. However, she had previously responded to online criticism.
While preparing for her physically demanding role in an upcoming biographical film about Christie Martin, Sydney was mocked on social media for her body. In response to the comments, Sydney posted a video on Instagram in December 2024, showing screenshots of derogatory online remarks, followed by footage of her workouts preparing for the role of Christie. She did not add a caption to the post.
About a week after being inundated with irritated online comments, American Eagle released a statement on social media defending their ad.
«'Sydney Sweeney has great jeans' has always been about jeans. Her jeans. Her story», - AE insisted in their statement. «We will continue to celebrate how everyone wears their AE jeans with confidence, in their own way. Great jeans look good on everyone»
Below is an update on Sydney’s reaction to the criticism.
There are several reasons why the «Sydney Sweeney has great jeans» ad sparked outrage on social media. People accused American Eagle of glamorizing racist rhetoric, using the term «great genes» instead of «great jeans». Since Sydney is a fair-skinned blonde, critics claimed that the ad preferred the image of a fair-skinned woman with blue eyes and blonde hair, rather than a woman of color.
Others condemned AE for sexualizing the actress in their campaign. Sydney is seen in various videos, wearing the advertised jeans and leaning against a car hood, with the camera focused on her figure.
Many commentators on social media threatened to never buy from AE again, but others defended the brand, condemning critics for turning the campaign into a controversy. Conservative media personalities also criticized the «radical left» for politicizing the ad.
At the time of publication, Sydney had not publicly addressed the extensive criticism she received for participating in the American Eagle campaign. However, she had previously responded to online criticism.
While preparing for her physically demanding role in an upcoming biographical film about Christie Martin, Sydney was mocked on social media for her body. In response to the comments, Sydney posted a video on Instagram in December 2024, showing screenshots of derogatory online remarks, followed by footage of her workouts preparing for the role of Christie. She did not add a caption to the post.
About a week after being inundated with irritated online comments, American Eagle released a statement on social media defending their ad.
«'Sydney Sweeney has great jeans' has always been about jeans. Her jeans. Her story», - AE insisted in their statement. «We will continue to celebrate how everyone wears their AE jeans with confidence, in their own way. Great jeans look good on everyone»
© Smirnova Olga
