SKIMS and Charli XCX present a summer collection made of cotton
20 august 2024 в 00:02
SKIMS fully embraced the 'brat' lifestyle this summer, collaborating with Charli XCX for an upcoming release of their cotton line.
Kim Kardashian chose the 32-year-old singer as the face of this new collection, which includes cotton boxers, bras, hoodies, and bikinis in colors such as «ecru», - «light grey melange», - «ash», - and others, according to information on the website.
The «Boom Clap» singer and IT girl of the season posed for photos taken by Petra Collins, showcasing cozy cotton pieces while rain poured around her.
The 43-year-old founder had previously invited stars such as Sabrina Carpenter and Lana Del Rey to participate in her campaigns. This time, it was the turn of the pop star. In a statement, Charli expressed: «SKIMS gives people confidence, which is the essence of 'Brat'».
She added: «I am excited to work with a brand that understands that comfort and style should not be sacrificed. Shooting with Petra for this campaign was a dream, and I was thrilled to have the opportunity to pose in these timeless, sexy outfits. Plus, the puppies were just adorable».
As she posed with cute golden puppies, Kim Kardashian shared her excitement online about the «Guess» hitmaker becoming part of the campaign. «Having Charli XCX as the face of our new SKIMS campaign is so exciting… She is a unique talent who has truly established herself as a mega star in music and beyond», - Kim stated.
This collaboration comes as Charli XCX solidifies her status as a pop icon of the summer, trending with her green album Brat and viral dance trend for her song «Apple».
Charli also initiated the trend «brat summer», - describing it as «pretty luxurious, but also can be like, lowbrow. Just a pack of cigarettes, a Bic lighter, and a white tank top with thin straps. No bra. That’s like, all you need».
The SKIMS x Charli XCX collaboration will be available on Wednesday, August 21, at 12 pm Eastern Time and 9 am Pacific Time on the brand’s website
Kim Kardashian chose the 32-year-old singer as the face of this new collection, which includes cotton boxers, bras, hoodies, and bikinis in colors such as «ecru», - «light grey melange», - «ash», - and others, according to information on the website.
The «Boom Clap» singer and IT girl of the season posed for photos taken by Petra Collins, showcasing cozy cotton pieces while rain poured around her.
The 43-year-old founder had previously invited stars such as Sabrina Carpenter and Lana Del Rey to participate in her campaigns. This time, it was the turn of the pop star. In a statement, Charli expressed: «SKIMS gives people confidence, which is the essence of 'Brat'».
She added: «I am excited to work with a brand that understands that comfort and style should not be sacrificed. Shooting with Petra for this campaign was a dream, and I was thrilled to have the opportunity to pose in these timeless, sexy outfits. Plus, the puppies were just adorable».
As she posed with cute golden puppies, Kim Kardashian shared her excitement online about the «Guess» hitmaker becoming part of the campaign. «Having Charli XCX as the face of our new SKIMS campaign is so exciting… She is a unique talent who has truly established herself as a mega star in music and beyond», - Kim stated.
This collaboration comes as Charli XCX solidifies her status as a pop icon of the summer, trending with her green album Brat and viral dance trend for her song «Apple».
Charli also initiated the trend «brat summer», - describing it as «pretty luxurious, but also can be like, lowbrow. Just a pack of cigarettes, a Bic lighter, and a white tank top with thin straps. No bra. That’s like, all you need».
The SKIMS x Charli XCX collaboration will be available on Wednesday, August 21, at 12 pm Eastern Time and 9 am Pacific Time on the brand’s website
© Zhinobaeva Margarita
