How much does advertising cost on the Super Bowl: prices, stars, and records 2025
10 february 2025 в 05:37
Super Bowl commercials are perhaps the second most important part of the annual event — besides the game itself, of course. Each commercial lasts from a few seconds to several minutes, and among the most memorable ones, you can highlight Ben Affleck’s collaboration with Dunkin' Donuts, the PopCorners ad featuring Bryan Cranston and Aaron Paul in the style of «Breaking Bad», - and the Pepsi commercial featuring Cindy Crawford. But airing commercials during the biggest game of the year comes at a high cost. So how much does a Super Bowl ad cost?
According to CBS News, advertisers spend an average of $ 8 million for a 30-second promo spot. The publication reported that this is $ 1 million more than what it cost to air a 30-second ad during the 2024 Super Bowl.
Since celebrities often participate in commercials, the overall cost to cover expenses is undoubtedly expensive. According to CNN, Dunkin' Donuts paid nearly $ 10 million for Ben’s participation in their 2023 Super Bowl ad. Dunkin' President Scott Murphy told Entrepreneur magazine that airing Ben’s ad brought them 7 billion views and «launched the year». During the 2024 Super Bowl, Dunkin' released their «DunKings» ad featuring Brad and several famous friends, including Matt Damon and Tom Brady. The ad also featured Ben’s then-wife, Jennifer Lopez.
«The brand is just in the conversation», - he added. «Now it really feels woven into the fabric of things».
Tim Curtis, a partner in the brand partnerships department at WME, told CNN that a Super Bowl ad «can cost anywhere from $ 25,000 for a cameo from a non-mega-star to $ 10 million».
«It depends on the brand and the celebrity’s status», - he told the publication in 2024. «Most major stars usually fall in the range of $ 1 to $ 3 million for the Super Bowl, but there are exceptions that exceed that amount. Rarely does anyone you consider a true movie star get less than a million».
The most expensive Super Bowl ad to date was Amazon’s «Alexa's Body» ad in 2022, starring Scarlett Johansson and Colin Jost. According to CBS News, the 90-second spot cost $ 26 million.
The 2024 Super Bowl became the most-watched in history with over 120 million viewers, according to Forbes. It is still too early to say how many people watched the 2025 Super Bowl.
The cheapest tickets for the 2025 Super Bowl cost around $ 3,000, according to Ticketmaster, but the average price this year was just over $ 8,000
According to CBS News, advertisers spend an average of $ 8 million for a 30-second promo spot. The publication reported that this is $ 1 million more than what it cost to air a 30-second ad during the 2024 Super Bowl.
Since celebrities often participate in commercials, the overall cost to cover expenses is undoubtedly expensive. According to CNN, Dunkin' Donuts paid nearly $ 10 million for Ben’s participation in their 2023 Super Bowl ad. Dunkin' President Scott Murphy told Entrepreneur magazine that airing Ben’s ad brought them 7 billion views and «launched the year». During the 2024 Super Bowl, Dunkin' released their «DunKings» ad featuring Brad and several famous friends, including Matt Damon and Tom Brady. The ad also featured Ben’s then-wife, Jennifer Lopez.
«The brand is just in the conversation», - he added. «Now it really feels woven into the fabric of things».
Tim Curtis, a partner in the brand partnerships department at WME, told CNN that a Super Bowl ad «can cost anywhere from $ 25,000 for a cameo from a non-mega-star to $ 10 million».
«It depends on the brand and the celebrity’s status», - he told the publication in 2024. «Most major stars usually fall in the range of $ 1 to $ 3 million for the Super Bowl, but there are exceptions that exceed that amount. Rarely does anyone you consider a true movie star get less than a million».
The most expensive Super Bowl ad to date was Amazon’s «Alexa's Body» ad in 2022, starring Scarlett Johansson and Colin Jost. According to CBS News, the 90-second spot cost $ 26 million.
The 2024 Super Bowl became the most-watched in history with over 120 million viewers, according to Forbes. It is still too early to say how many people watched the 2025 Super Bowl.
The cheapest tickets for the 2025 Super Bowl cost around $ 3,000, according to Ticketmaster, but the average price this year was just over $ 8,000
© Smirnova Olga
