How much do artists earn for performing at the Super Bowl Halftime Show?
10 february 2025 в 19:13
Performance at the Super Bowl halftime show is a dream for a musical artist. The 13-minute concert turns the entire football field into a stage, and Kendrick Lamar brought all his energy to his performance in 2025. The hip-hop artist even invited Serena Williams, SZA, and Samuel L. Jackson to join him on stage. As it was an epic show, many viewers wonder how much money Kendrick received for performing at the biggest sporting event of the year. In any case, how much does any famous artist get paid for performing at halftime shows?
Creating a memorable performance at the halftime show is a stressful situation. In her 2022 documentary «Halftime Show», - Jennifer Lopez opened up about her experience performing on the same stage as Shakira. Since they had to share a 13-minute time slot, Jennifer pointed out the difficulties she faced in creating her performance.
Below is how much Kendrick and past Super Bowl halftime performers have earned.
The cost of running ads during the Super Bowl changes every year. According to CBS News, advertisers spend an average of $ 8 million for a 30-second ad, which is $ 1 million more than it cost to run a 30-second ad during the 2024 Super Bowl.
Data on the number of viewers for the 2025 Super Bowl have not been published yet. However, over 120 million people tuned in to watch the 2024 game, according to Forbes.
Kendrick did not earn any additional money for performing at the Super Bowl halftime show. NFL Vice President of Public Relations Brian McCarthy told Newsweek in February 2022 that the NFL «covers all expenses related to the show and pays the minimum union wage for performers».
«There is no fee for the performance, but artists do receive the minimum union wage», - McCarthy added. «Minimum wage» means the minimum payment that someone must pay performers. According to Forbes, artists typically earn «a share of amounts in the six and seven figures».
Sometimes, an artist puts in their own money for their Super Bowl halftime show performance. In 2021, The Weeknd’s manager Wassim «Sal» Slaiby told Billboard that he paid $ 7 million to «make this halftime show what he envisioned it to be».
According to Celebrity Net Worth, Kendrick’s net worth has increased to $ 140 million thanks to his years of dedication as a musical artist
Creating a memorable performance at the halftime show is a stressful situation. In her 2022 documentary «Halftime Show», - Jennifer Lopez opened up about her experience performing on the same stage as Shakira. Since they had to share a 13-minute time slot, Jennifer pointed out the difficulties she faced in creating her performance.
Below is how much Kendrick and past Super Bowl halftime performers have earned.
The cost of running ads during the Super Bowl changes every year. According to CBS News, advertisers spend an average of $ 8 million for a 30-second ad, which is $ 1 million more than it cost to run a 30-second ad during the 2024 Super Bowl.
Data on the number of viewers for the 2025 Super Bowl have not been published yet. However, over 120 million people tuned in to watch the 2024 game, according to Forbes.
Kendrick did not earn any additional money for performing at the Super Bowl halftime show. NFL Vice President of Public Relations Brian McCarthy told Newsweek in February 2022 that the NFL «covers all expenses related to the show and pays the minimum union wage for performers».
«There is no fee for the performance, but artists do receive the minimum union wage», - McCarthy added. «Minimum wage» means the minimum payment that someone must pay performers. According to Forbes, artists typically earn «a share of amounts in the six and seven figures».
Sometimes, an artist puts in their own money for their Super Bowl halftime show performance. In 2021, The Weeknd’s manager Wassim «Sal» Slaiby told Billboard that he paid $ 7 million to «make this halftime show what he envisioned it to be».
According to Celebrity Net Worth, Kendrick’s net worth has increased to $ 140 million thanks to his years of dedication as a musical artist
© Puhova Marina
