Return of Pumpkin Spice Latte: Starbucks announced the start of the season!
23 august 2024 в 03:02
Do you smell that? It’s the scent of pumpkin spice latte at Starbucks near you! Put on your cozy fall sweater because your favorite seasonal drink is back.
Starbucks announced that the popular PSL is back on sale starting Thursday, August 22. This drink, which debuted 21 years ago, was created after a «huge list of ideas», - as one of its founders Peter Duke explained. Initially, flavor options like caramel and chocolate were considered, but in the end, a delicious combination of cinnamon, nutmeg, and cloves was chosen, perfectly capturing the autumn atmosphere. «We ultimately settled on the pumpkin latte because the spices play a very important role in highlighting the flavors of pumpkin, as well as accentuating the espresso in the cup», - Duke explained in an interview for Starbucks Stories in 2023.
Despite its early appearance before the official start of fall on September 22, fans eagerly welcome the drink. Starbucks' Instagram announcement captioned «Fall is calling» sparked excitement.
«Tomorrow will be the BEST DAY IN HISTORY!!!» wrote one user.
Another added: «Yes! Let the PSL season begin!!!»
«The temperature outside should start dropping now», - a latte fan chimed in.
Someone else commented: «Maybe tomorrow already? The excitement is keeping me up tonight, aaah».
With the return of PSL, Starbucks never expected such a huge popularity for the drink. Initially, there was talk of discontinuing it, but due to high demand, it was kept, especially after social media took it to a new level: «We launched PSL very well, but then there were discussions about discontinuing it», - Duke said. «There was the idea that we want to maintain novelty, freshness. And luckily, we kept bringing it back. With the advent of social media, it just took off to a new level».
He noted: «No one knew it would grow into something like this… it took on its own life».
Along with PSL, Starbucks offers other fall-themed drinks such as Iced Pumpkin Cream Tea, Iced Pumpkin Cold Brew with Cream, and various apple-flavored drinks, including the new Iced Apple Crisp Non-Dairy Cream Tea and Apple Crisp Oat Macchiato
Starbucks announced that the popular PSL is back on sale starting Thursday, August 22. This drink, which debuted 21 years ago, was created after a «huge list of ideas», - as one of its founders Peter Duke explained. Initially, flavor options like caramel and chocolate were considered, but in the end, a delicious combination of cinnamon, nutmeg, and cloves was chosen, perfectly capturing the autumn atmosphere. «We ultimately settled on the pumpkin latte because the spices play a very important role in highlighting the flavors of pumpkin, as well as accentuating the espresso in the cup», - Duke explained in an interview for Starbucks Stories in 2023.
Despite its early appearance before the official start of fall on September 22, fans eagerly welcome the drink. Starbucks' Instagram announcement captioned «Fall is calling» sparked excitement.
«Tomorrow will be the BEST DAY IN HISTORY!!!» wrote one user.
Another added: «Yes! Let the PSL season begin!!!»
«The temperature outside should start dropping now», - a latte fan chimed in.
Someone else commented: «Maybe tomorrow already? The excitement is keeping me up tonight, aaah».
With the return of PSL, Starbucks never expected such a huge popularity for the drink. Initially, there was talk of discontinuing it, but due to high demand, it was kept, especially after social media took it to a new level: «We launched PSL very well, but then there were discussions about discontinuing it», - Duke said. «There was the idea that we want to maintain novelty, freshness. And luckily, we kept bringing it back. With the advent of social media, it just took off to a new level».
He noted: «No one knew it would grow into something like this… it took on its own life».
Along with PSL, Starbucks offers other fall-themed drinks such as Iced Pumpkin Cream Tea, Iced Pumpkin Cold Brew with Cream, and various apple-flavored drinks, including the new Iced Apple Crisp Non-Dairy Cream Tea and Apple Crisp Oat Macchiato
© Artemenko Olga
