Warner Bros. Discovery is returning to the name HBO Max to strengthen the brand

Warner Bros. Discovery is bringing back the name HBO Max to once again focus on what made the platform so successful initially: the strength and prestige of the HBO brand. When the service was renamed Max, the goal was to expand its appeal by including content from Discovery+, including reality shows and lifestyle programs. However, the change led to confusion among subscribers and blurred the identity of HBO.

«The powerful growth we see in our global streaming service is based on the quality of our content», - said David Zaslav, CEO of Warner Bros. Discovery, in a statement. «Today we are bringing back HBO, a brand that represents the highest quality in media, to further accelerate this growth in the years ahead».

Warner Bros. Discovery announced that its streaming platform will return to its original name, HBO Max, in the summer of 2025.

At this time, Warner Bros. Discovery has not announced any changes to the content offered or pricing categories related to the return from Max to HBO Max. Subscribers can expect the same range of content, including original HBO series, Warner Bros. films, and Discovery+ programs