Wendy’s announced the closure of hundreds of restaurants in the USA: what is happening?
11 november 2025 в 01:13
The well-known American fast food chain Wendy’s has announced the closure of hundreds of its restaurants across the United States. In the midst of economic cutbacks and closures of various companies, Wendy’s pointed out areas where there was insufficient performance. Does this mean that the company will close forever?
Acting CEO Ken Cook announced the closure of several restaurants in November 2025, stating that it «will strengthen the system and allow franchisees to invest more capital and resources in their remaining restaurants».
«Closure of unproductive locations should increase sales and profitability in nearby areas», - Cook continued, citing CNN. The executive added that various restaurants «do not elevate the brand» and are «a burden in terms of financial performance for franchisees».
Find out below what is happening with Wendy’s.
— Wendy's (@Wendys) July 18, 2025
No, Wendy’s is not closing forever. As previously noted, its CEO explained that they are closing several locations due to low performance.
Since Cook said that «the average percentage is definitely digital» of Wendy’s 6000 restaurants may be closed, this means that between 200 and 350 restaurants may be closed.
As previously noted, Wendy’s is closing hundreds of its restaurants due to «consistent low performance». Last year, Wendy’s closed around 140 of its restaurants.
During a conference call in August 2025, Cook stated that the company is «not satisfied» with sales. To combat the decline in stock value, Wendy’s management introduced «Project Fresh», - a strategy to refresh the brand’s marketing and menu. As noted in a subsequent press release, Wendy’s Chairman of the Board Art Winkleback noted that the board of directors and management were «unsatisfied with the current valuation of the company and were working to put the company on the right path to create value for our franchisees, employees, and shareholders».
«Execution has already begun, and we are confident that Project Fresh positions Wendy’s as an industry leader — one that guests love, franchisees are proud of, teams are happy to be a part of, and one that creates significant value for our shareholders», - Winkleback added in October 2025
Acting CEO Ken Cook announced the closure of several restaurants in November 2025, stating that it «will strengthen the system and allow franchisees to invest more capital and resources in their remaining restaurants».
«Closure of unproductive locations should increase sales and profitability in nearby areas», - Cook continued, citing CNN. The executive added that various restaurants «do not elevate the brand» and are «a burden in terms of financial performance for franchisees».
Find out below what is happening with Wendy’s.
— Wendy's (@Wendys) July 18, 2025
No, Wendy’s is not closing forever. As previously noted, its CEO explained that they are closing several locations due to low performance.
Since Cook said that «the average percentage is definitely digital» of Wendy’s 6000 restaurants may be closed, this means that between 200 and 350 restaurants may be closed.
As previously noted, Wendy’s is closing hundreds of its restaurants due to «consistent low performance». Last year, Wendy’s closed around 140 of its restaurants.
During a conference call in August 2025, Cook stated that the company is «not satisfied» with sales. To combat the decline in stock value, Wendy’s management introduced «Project Fresh», - a strategy to refresh the brand’s marketing and menu. As noted in a subsequent press release, Wendy’s Chairman of the Board Art Winkleback noted that the board of directors and management were «unsatisfied with the current valuation of the company and were working to put the company on the right path to create value for our franchisees, employees, and shareholders».
«Execution has already begun, and we are confident that Project Fresh positions Wendy’s as an industry leader — one that guests love, franchisees are proud of, teams are happy to be a part of, and one that creates significant value for our shareholders», - Winkleback added in October 2025
© Smirnova Olga
